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Today smartphones are more than a luxury, and traditional shopping means are not the only way to go. Research shows that most sales are carried out via smartphones. The role of mobile application development companies is reconstructing the traditional shopping practices hence improving the model of mobile marketing.
Mobile applications are not just the future of e-commerce but retail. For customers to get what they want instantly, smartphone applications are a comparison tool, and personal browser for users mobile shopping has earned significant popularity because of the convenience it offers. Mobile app companies provide cost-effective solutions. Here are some reasons why the retail industry needs to consider mobile application development.
It is More M-Commerce Than E-commerce
Recent surveys reveal that e-commerce accounts for almost a third of sales, and this is projected to grow exponentially. The use of smartphones is increasing at a higher rate than Google’s internal forecasts.
The most significant benefit of m-commerce is the fact that transactions …